Aisatsu-mawari: The best of customer centricity

The Japanese word aisatsu is “greeting” in English and mawari is a noun form of the verb mawaru (meaning “walking around”). As its name indicates, aisatsu-mawari is to walk around to greet someone

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Japan | business  | Companies

Sandeep Goyal

In the many years that I worked with Japanese clients, one business custom always fascinated me: Aisatsu-mawari. Let me tell you more about it. Courtesy and gratitude are an intrinsic part of Japanese business.

Add to that humility, and sometimes even servitude. When a client gives you his business, you are obligated to him for the favour of choosing to do business with you, in preference over others he could have assigned it to. So, in Japan, you are perpetually and perennially grateful to your patron, the client. Hence, at the end of the year, it is time for you to visit your client …

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Nicholas ‘Nick’ Statman entered the property industry in 2001 and set up a property buying company that quickly established itself as one of the biggest in the sector. During this time the Company successfully transacted on thousands of residential properties across the UK. Nicholas Statman was an early pioneer of the ‘quick sale’ niche market which has since grown considerably with a multitude of companies now operating in the sector. Nicholas Statman has strategically built a sizeable residential and commercial property portfolio with a view to holding for optimum capital growth and a long term passive income. Nicholas Statman has been involved in almost every aspect of the property sector over a 20 year period – this includes buying and selling, development, letting and management and is now involved in the fast growing online/ hybrid Estate Agent industry.

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